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Natural Deception: A Sobering Look at the Truth Behind the Organic Food Industry

Is Organic Worth the Price? $8 for organic milk. Sure, you could spend half as much, but it’s worth it to know that you’re supporting a small family farm where the cows can munch on green grass all day. Plus, you’re not drinking nasty hormones and chemicals, and you’re doing your part to save the environment. Seems like you’re winning all around…but what would you do if that picture of the happy farm, the personal health, and the clean air and water turned out not to be so pretty? What if “organic” isn’t all it’s hyped up to be? The Questions That Will Change Everything What if organic produce only had marginally less pesticide residues than conventional produce? What if the organic, grass-fed beef cows ended up on the very same feedlots as factory-farmed, grain-fed beef cows? What if large swaths of the country were being taken over by huge corporate-owned farming operations—organic farming operations—that were destroying the landscape and depleting the soil? Organic is much more complicated than we’ve been led to believe. From the scale to the possible health implications of pesticides to the treatment of animals, it’s not a black and white issue. The Sobering Truth Behind the Organic Buzz Natural Deception takes a sobering look at one of the fastest growing industries in the world today. We find that “organic” may be one more buzz phrase used to sell products rather than a movement really concerned for the wellbeing of our planet and its inhabitants. In the spirit of an undercover news reporter, author Joey Lott takes us through the organic food industry point by point, examining our assumptions and revealing the truth. Find out what major corporation owns your favorite “small” organic brand. Examine whether pesticides may be a health detriment or even partially beneficial. Discover the real environmental impact of conventional farms versus organic farms. The truth is downright shocking. Available on Kindle and Paperback.

Organic: A Journalist’s Quest to Discover the Truth behind Food Labeling

Part food narrative, part investigation, part adventure story, Organic is an eye-opening and entertaining look into the anything goes world behind the organic label. It is also a wakeup call about the dubious origins of food labeled organic. After eating some suspect organic walnuts that supposedly were produced in Kazakhstan, veteran journalist Peter Laufer chooses a few items from his home pantry and traces their origins back to their source. Along the way he learns how easily we are tricked into taking “organic” claims at face value.With organic foods readily available at supermarket chains, confusion and outright deception about labels have become commonplace. Globalization has allowed food from highly corrupt governments and businesses overseas to pollute the organic market with food that is anything but. The organic environment is like the Wild West: oversight is virtually nonexistent, and deception runs amok. Laufer investigates so-called organic farms in Europe and South America as well as in his own backyard in the Pacific Northwest.The book examines what constitutes organic and by whom the definitions are made. The answers will stun readers, who have been sold a questionable, highly suspect, and even false bill of goods for years. View the book trailer for Organic at: https://www.youtube.com/watch?v=owiACnN69rY.